Featured Articles & Commentary
Two Thoughts on Tuesday
Messages, Messaging, and Apple
Phil Gomes' post that differentiates between having a message and "messaging" was spot-on, and raises some questions about how, when, and why a company would stick to messaging, even in this era of transparency and web 2.0.
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What is innovation? Is anything new considered 'innovative,' or is there a different, higher standard to assessing what differentiates a new idea from a truly innovative one? Wayne Kurtzman explores this question and how social media fits into the mix with Thomas Koulopoulos of The Innovation Zone.
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Influence, reach, and measuring the same on Twitter kicks off the discussion this week. Connie Reece joined the Roundtable, along with guest co-host Sarah Wurrey, for a lively discussion to kick off your social media 2009.
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The College Perspective
Social Media: Changing the World Every Day
In another installment in our series of PR students' perspectives, Lauren White speaks to Jason Falls about his recommendations on including personal opinion on one's blog, uses of Twitter, and social media's higher calling.
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On this last day of 2008, Wayne Kurtzman takes a look at the year from a social networking perspective: what worked, what took off, and what has failed to live up to expectations.
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