Media Bullseye

We've all seen movie trailers, and most of us have seen promotional TV spots for books, particularly from high-profile authors (John Grisham comes to mind, as does James Patterson). But a new marketing technique in the literary world takes the ideas and combines them, in hopes of reaching audiences traditional spots might not.

Suddenly faced with an onslaught of new communication tools, companies small and large are left wondering how best to manage the changing communication habits of their employees, while still protecting corporate interests. How should companies best deal with social media in the workplace?

Jennifer Zingsheim interviews Jeff Deck, the originator and principal behind the Typo Eradication Advancement League (TEAL) about typos, misspellings, and his cross-country mission to correct bad grammar.

Last week, MySpace announced Data Availability, their contribution to the data portability movement. Back in May, MySpace made the announcement that they were making user data available to Yahoo, ebay and Twitter. Now they've opened up to developers. Nathan Burke gives you the rundown on what it all means to Data Portability.

A few final thoughts--at least final from Jen--on the Congress/Twitter issue. What would James Madison have thought of Congress corresponding directly with the entire citizenry? Likely, he wouldn't have thought much of it. And, does the response to the issue call into question the usefulness of social media?

Congress and Twitter: can they peacefully coexist? Mark Story takes another look at the Issue Of Our Time and points out that as is typically true in Washington, a boring rules revision has taken on a partisan air and the whole "conversation" has degenerated.

I wrote about it last week and have blogged about it as well, but now that the hype has faded and the dust has settled regarding last week's Twebinar conducted by Radian6, Cross Tech Media and Chris Brogan, I have some additional thoughts to add. With distance comes perspective, so I am adding two more cents to my commentary, making my total four cents.