Those of you who are seeking out the next “it” social media site may want to take a look at FriendFeed. The service allows users to track all of their social media activity in one feed and then follow and interact directly with their friends’ Web 2.0 activity - everything from Twitter, Delicious, blog comments, Facebook, and more.

FriendFeed is sleek, simple, and quickly becoming popular among “elite” bloggers. However, it is not without some controversy. TechCrunch argues that FriendFeed is just “another service in a sea of similar startups.” The popular tech blog sees the service as a flawed and limited. Although others, like Louis Gray, argue that FriendFeed separates itself by facilitating user interaction and a growing community.