Blockbuster has become the first victim (and perhaps not the last) of a lawsuit in response to the Facebook Beacon program, which caused controversy and concern among privacy advocates after launching last fall.

A Texas woman is bringing a class action suit against the video rental giant claiming the Beacon, which transmitted information about her video purchase and rental information to her Facebook contacts, violated her privacy under the Videotape Privacy Protection Act. She is asking for $2,500 in damages for each incident violating the act.

Tech Crunch points out that because the law under which the plaintiff is suing applies only to video rental companies, it is unclear whether any other companies participating in the Beacon will be affected by lawsuits.