Segway this week announced the launch of a new social network for owners of the company's electric powered scooters, becoming the latest company to join the fray of enabling its fans to congregate online.

According to a report in Ad Week, "while other brand social networks have failed, Segway's has a chance to succeed because it is not duplicating existing communities, said Darryl Ohrt, brand manager at Plaid, the Danbury, Conn., agency that created Segway Social.
 
"It's making it a tool first," he said. "You're looking at it as a tool for your customers and what their needs are and what they don't have but could use."