Tiger and Social Media
Engage in PR
I've seen a few different posts on Tiger Woods' sensational comeback in the U.S. open, and how businesspeople could use a bit of his focus. Kyle Flaherty notes that focus is something we could all use in the social media world, with distractions galore to distract us from our purpose, our clients, and other aspects of our work. "We could go on and I'm sure you have your own thoughts (leave them below), but the reason that I'm thinking of this topic is that focus is such an important element of what you are doing each day. And each day it becomes more difficult, particularly for those of us in the social media world. Social media fatigue is something I've discussed in the past, but remaining focused on your goals, even as you have seven Twitter windows, Facebook chat, Utterz, your blog and Google Analytics all going on at the same time."

FriendFeed is...FriendFeed
Dave Fleet
Seve Rubel always seems to be declaring things "the next" something. Twitter would replace blogging altogether, he claimed. Now he is claiming that FriendFeed, a social networking aggregating tool, will be the next Google. Dave Fleet examines that claim, and points out that FriendFeed isn't going to be the next Google, just the latest in a line of tools. "The difference between our opinions is that Rubel thinks that FriendFeed could become as big as Google, whereas I think it's for those firmly within the social media bubble. It's neat, but it's a shiny object and the main people who seem to be getting a lot of value from it seem to be the A-listers with huge lists of contacts. That doesn't make it a game-changer."

Who "owns" Social Media?
Web Strategy by Jeremiah
The question of which department or division of a company should "own" a social media project has been around for quite a while. In his ongoing series of Social Media FAQ, Jeremiah Owyang attempts to answer it. When dealing with his clients, the question comes up quite a bit. So what's the answer? "The answer to this question is "It depends", and here's how I answer it: First, I discuss that the once solid lines of communication of corporate communications are now blurred at the edges of the company, where employees who blog, or Gen Y students who indicate they work for a company in their Facebook profile, or the product manager who guises as an expert in a third party product site participates -now everyone, in one shape or another can represent the brand online."