In this week's Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. "Bob," Motrin, and Toyota's "Saved by Zero" ad campaign are covered. (continue reading)

Media Bullseye was pleased to welcome Shel Holtz to the Roundtable this week, joining CustomScoop CEO Chip Griffin and host Jen Zingsheim, to discuss GM's Fast Lane blog, whether social media is killing PR, and the validity of the "personal brand." (continue reading)

Mark Story joins Jen Zingsheim and Chip Griffin to discuss the social media component of the elections, personal online reputation management's dark side, and employers blogging layoffs. (continue reading)

Our special guest this week is Scott Monty, who heads up social media at Ford. Scott joins Chip Griffin and Jen Zingsheim, (who makes her hosting debut) to discuss the demise of print, social media experimentation in a downturn, and Internet censorship. (continue reading)

Our special guest on the Roundtable this week is MIchelle Wolverton. Michelle may be better known to you as Chelpixie. She joins us on Sarah Wurrey's last episode as host to discuss an overabundance of social networks, new ways to measure, and social media and philanthropy. (continue reading)

Jonathan Trenn of Abraham Harrison joined us on the Media Bullseye Roundtable this week to discuss rogue employee bloggers, online complaining, and social media's role int he economic downturn. (continue reading)

Toby Bloomberg of the Diva Marketing Blog joined us today to discuss social media and the election, procrastination (actually, maybe we should just talk about that tomorrow, right?), and the Rules of Friending. (continue reading)

Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country's current political and economic crises. (continue reading)

Undercurrent's Julia Roy joins us this week to discuss Yammer, the new collaborative microblogging service; the mega-collider and Internet rumors vs. authority; and the Jerry Seinfeld Microsoft marketing push. (continue reading)

Our guest this week is Rohit Bhargava. Rohit is a marketer, blogger, speaker and author of the new book, Personality Not Included. He is also a founding member of the pioneering 360 Digital Influence team at Ogilvy, one of the largest marketing agencies in the world. He joins us to discuss algorithms vs. humans, digital intimacy, and the airline industry's PR woes. (continue reading)

Eden Spodek joins us on the Roundtable this week, as we discuss a blogger taking political office in Malaysia, along with how Twitter is changing journalism and its impact on brands and intellectual property in the wake of the "Mad Men" incident. (continue reading)

Today on the Roundtable, new media maven and podcaster CC Chapman joined us to discuss his trip out to the New Media Expo, Facebook's latest attempt at interactive marketing, possible political regulations on the Internet and yes, The Hoff. (continue reading)

Our guest joining myself and Jennifer Zingsheim on the Roundtable this week is Melanie Notkin. Melanie is the president and founder of SavvyAuntie, the first community for aunties of all types and anyone who just likes kids. We discuss her site, as well as issues related to flogging and transparency, and what to do about "rogue brand advocates." (continue reading)

This week Jen Zingsheim and I welcomed Bob Ledrew to the Roundtable. We tackled topics ranging from inappropriate use of tragedy to cash in on an agenda to how the location of the Summer Olympic Games starting today may have affected the public relations surrounding the event. (continue reading)

Jen Zingsheim and I were pleased to welcome Susan Getgood to the Roundtable discussion this week. We discuss the BlogHer conference this year, as well as the ensuing controversy surrounding the New York Times coverage of the event. We also touch on reading online vs reading books, and the collective online mourning of "Last Lecture" sensation Randy Pausch. (continue reading)

The illustrious Christopher Penn joins us on the Media Bullseye Roundtable this week to discuss small businesses using social networks to band together online, the decline of print journalism (is there anything left to save?) and the tricky economics of Twitter, which received plenty of mainstream media attention this week at the same time it suffered another major malfunction. (continue reading)

We were delighted to welcome Debbie Weil, author of the Corporate Blogging Book, to the Roundtable this week. She joins us to discuss corporate blogging issues, creative marketing, and the latest addition to the BlogHer community. (continue reading)

Jen Zingsheim and I were pleased to welcome Geoff Livingston to the Media Bullseye Roundtable this week, where we cover issues ranging from a potential Congressional threat to Twitter (no, not really), to managing your personal brand while boosting your company's profile. (continue reading)

I asked Nathan Burke o join the Roundtable this week in part because his work for matchmine, which offers a recommendation tool to users to suggest content they might like across all forms of media, makes him an excellent guest to discuss one of the stories coming out of the 2.0 world this week--Digg.com's recommendation engine. Also: Echo chamber danger, and Stride Gum and the dancing guy. (continue reading)

Welcome to Media Bullseye's weekly Radio Roundtable. Our special guest this week is Katie Paine. We discuss the importance of measuring more than just eyeballs, whether social media is really helping businesses (especially the big, established brands), and that little webinar you might have heard of this week. (continue reading)

Welcome to Media Bullseye's weekly Radio Rountable. Joining me as always on this week's episode is CustomScoop VP Jennifer Zingsheim, and our special guest is Todd Van Hoosear. Todd is the social media practice manager at Topaz Partners in Boston, and also heads up the Social Media Club Boston. In this episode, we break down the Associated Press' kerfuffle with the blogosphere, and discuss the impact of Twitter on journalism and PR. (continue reading)

Welcome to Media Bullseye's weekly Radio Roundtable. Joining us on the podcast this week was Aaron Brazell, better known to most as Technosailor. In a lively conversation, we cover everything from web 2.0 on the campaign trail (where Aaron reminds me that astroturfing was around long before the Internet, something this poli-sci major really ought to have remembered) to whether FriendFeed could feasibly replace the SMR (here, Aaron reveals his true feelings about the service in a spirited yet diplomatic mini-rant). (continue reading)

Welcome to Media Bullseye's weekly Radio Roundtable discussion. Our special guest this week joining me and CustomScoop VP Jennifer Zingsheim is Bill Sledzik. Bill is a professor of public relations at Kent State university, and a blogger at the popular PR blog Tough Sledding. We inevitably cover the Andrew Cohen ruckus, revisit the ethical concerns regarding Hunter College's recent flog dustup, and wonder whether social media isn't turning us all into annoying whiners. (continue reading)

Welcome to another edition of Media Bullseye's weekly Radio Roundtable. Joining me as always this week is Jennifer Zingsheim, a vice president here at CustomScoop. Our special guest this week is Kami Huyse. (continue reading)

Many of you may have noticed that Mark Story has been making many excellent contributions to Media Bullseye in recent weeks; he's done such a good job with the written word I figured we should have him join us on the Roundtable as well. He did not disappoint, and Jen Zingsheim and I were delighted to chat with him about reputation management, online security for minors, and the future of customer service for large businesses. (continue reading)