Recently in Advertising Category
The New York Times is out this afternoon with its October 2008 advertising figures and the numbers are anything but pretty. Advertising in their news media group plunged 17.2% over the same month last year. Internet revenues rose 5.3% but were tempered by "continued weakness in online recruitment advertising."
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Profiting from New Media
15 Ways to Make Money as an Online Publisher
In these challenging economic times, new and old media publishers alike seek innovative ways to generate revenue from their content and expertise. Many of the approaches new media can take mirror those that have been used by traditional media outlets in the past, though often with a modern technology twist.
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Recommended Reading
Study: Young Adults Read News Online
The 18-24 demographic embraces online news, with upwards of 75 percent consuming online news sources. A global study of young people by research firm Synovate, in conjunction with Microsoft, studied online habits and found that a greater percentage tracked current affairs online than use instant messaging.
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The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.
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Recommended Reading
Yahoo.com vs. Yahoo the Company
While Yahoo struggles as a company, with rumors of everything from layoffs to acquisition swirling, some suggest that Yahoo.com remains strong and vital as a media property. In a column in Advertising Age, Abbey Klaasen and Michael Learmonth examine the current state of advertising and Yahoo.
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Nick Denton, founder of new media publisher Gawker Media, makes a detailed case for why things are likely to get much, much worse for both traditional and online media outlets. He has compiled a variety of statistics based on historical data and others' analysis in order to bolster his argument.
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BuzzLogic and JupiterResearch teamed up to conduct a study of consumer blog readers' behavior and found that blog content and advertising can be very effective sales tools. The research focused on individuals who read blogs more than once per month.
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The Rubicon Project, an online advertising optimization firm, found that the average web ad rates dropped by 11 percent from Q2 to Q3. Music and entertainment sites were hardest hit, with declines in excess of 15 percent. However, News & Reference and Technology headed a list of winners, with both sectors topping 30% growth in ad rates.
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Advertising and marketing firm WPP will be teaming up with Google to provide $4.6 million in grants to researchers interested in studying the influence on consumers of online media. The two companies have assembled a team of academics to oversee the studies.
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Undercurrent's Julia Roy joins us this week to discuss Yammer, the new collaborative microblogging service; the mega-collider and Internet rumors vs. authority; and the Jerry Seinfeld Microsoft marketing push.
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This week Jen Zingsheim and I welcomed Bob Ledrew to the Roundtable. We tackled topics ranging from inappropriate use of tragedy to cash in on an agenda to how the location of the Summer Olympic Games starting today may have affected the public relations surrounding the event.
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In the age of DVR, Hulu, YouTube, iTunes, and other sites that make it possible to watch our favorite programs without commercial interruption, I'm surprised many ads resonate at all, but some have been making a splash of late--online. Outside of the Super Bowl (and sometimes even not then) commercials are generally nothing to write home about. They do, however, make a decent jumping off point for creative online content producers.
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Last week, the Wall Street Journal covered a new study from Forrester Research that showed business blogs as unimaginative and unsuccessful. Toby Bloomberg takes their criteria and wonders if it really applies--for example, does a blog need comments to be successful? Also: Does Plurk's smaller scale make it the better micro-blogging tool? And no, you cannot require someone to put your on their blogroll.
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New Ad Age analysis (via TechCrunch) reveals that the nation's top 100 advertisers moved about $1 billion dollars away from radio and TV in favor of Internet ads last year. Overall, the total amount spent on advertising was unchanged, but the Web benefited from a new trend away from traditional media.
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Technorati launched a new blog ad network today, as has been anticipated for quite sometime. Called Technorati Media, the site allows blogs to monetize their place on the web by featuring ads from member companies.
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Tech Crunch is reporting the news announced today that Internet ad revenue for display ads dipped slightly in the first quarter of 2008. The growth of Internet display ads dropped from 16.7 percent in 2007 to 8.5 percent in 2008.
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. This week features less discussion of the now-infamous Andrew Cohen remarks from last weekend than I'd have thought there'd be, but there are still plenty of juicy tidbits.
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I am concerned for Twitter. I may have a case of early adopter hysteria, but what if Business Week is right? What if Twitter goes mainstream and becomes as big as Facebook? Will banner ads and spammy 140 character pitches, and crazy new features be far behind? Let's hope not...
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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Donna Papacosta offers some insight into the question of when advertising on your podcast is right for you. Also: Are you Googling yourself? You should be! And a review of Brightkite, the latest social networking site.
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While PR traditionally works as a behind-the-scenes entity, Joe Thornley argues that the future of PR is in the spokesperson as the public face of the company, and as a public figure. Social media has forced that into being. Also: Finding an audience in the Tivo era, media databases and PR spam, that blasted Kindle and Zappos on Twitter.
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New Comm Forum, which took place last week in California, continues to be a topic of interest lately. Trevor Jonas notes that one major change from earlier conference is the abundance of liveblogging and Twittering that was going on. He also relates some interesting anecdotes from one of the livelier panel discussions. Also: New media as the standard, and Hannah Montana causes a PR stir.
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Slowly but surely, companies and brands are understanding there is something profound happening in this new media world, and increasingly it's something they want to be a part of. But how can they know to whom to turn for advice on engagement? Is it their PR or marketing agency? Their technical group? Or is it someone else entirely?
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We do not cover the mainstream news media a great deal in the Jots, but I thought Gerald Baron's analysis of a recent NBC News report was an excellent case study for what he deems is "wrong" with television news. Also: social giving, and using the right words to attract customers.
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