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News Brief
New Service Connects Media/PR Using Twitter
Today, Brian Solis and Stowe Boyd have launched MicroPR, an effort designed to leverage Twitter for PR professionals and journalists. Initially, it will enable journalists to communicate directly with communicators to get help with stories, share pitching preferences, announce coverage changes, or solicit entries for awards and similar events.
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In this week's Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. "Bob," Motrin, and Toyota's "Saved by Zero" ad campaign are covered.
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The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.
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BuzzLogic and JupiterResearch teamed up to conduct a study of consumer blog readers' behavior and found that blog content and advertising can be very effective sales tools. The research focused on individuals who read blogs more than once per month.
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Amanda Gravel, who has the benefit of being both a PR pro and a blogger, decided to just ring up the person behind a recent bad pitch, and the experience ended up being positive for them both. A better solution than just complaining, perhaps? Also: How to stay on topic in your blogging, and will Twitter be felled by spammers?
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When it comes down to it, there have to be professions that are more maligned than public relations, but it does seem to be a field where its employees are constantly on the defensive, forced to explain how they are contributing to the world. Peter Himler details how public relations' impact on world events may help its own PR cause. Also: time management, brand management, and more on Dell and social media.
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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I'm pleased to welcome Jason Falls to the program this week. Jason, Jennifer Zingsheim and I cover number of great topics, but I was especially interested in Jason's reaction to the Gina Trapani PR Spam Wiki incident that caught fire earlier this week. Also: Women in PR and social media; and Twitter featured in Business Week.
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Spam stories interest me because I don't get as up in arms about spam in general the way so many do. Is spam annoying, intrusive, and sometimes downright offensive? Absolutely. Is there much we will ever be able to do to put a stop to it? Probably not. So can't we just try to get along while we work on it?
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While PR traditionally works as a behind-the-scenes entity, Joe Thornley argues that the future of PR is in the spokesperson as the public face of the company, and as a public figure. Social media has forced that into being. Also: Finding an audience in the Tivo era, media databases and PR spam, that blasted Kindle and Zappos on Twitter.
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A huge percentage of the blogs in my feed reader were buzzing about the story of Gina Trapani of Lifehacker choosing to publish a wiki of PR pros who have sent bad pitches to her personal email address. So, today's jots are dedicated to some of the reactions to this latest bloggers vs. flacks kerfuffle.
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Online shoe retailer Zappos and CEO Tony Hsieh have developed a dedicated following online, particularly on popular microblogging platform Twitter. Soren Jacobsen delves into the company's culture, ideas on transparency, and customer service to discover how they became an online force to be reckoned with.
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There are two camps on Twitter: those who follow back everyone that follows them, and those who are a bit more choosy. Mitch Joel (and myself, for what it's worth) falls into the second camp. Which one are you? Also: personal branding issues on social networks, and getting blog placements (or not).
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As the New Communications Forum continues out in California, Geoff Livingston gives us a peek into one of the sessions. Shel Holtz presents on the importance of understanding employees as a big part of a company's brand. Also: how far is too far when dealing with online ethics; and is this the worst pitch ever?
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Comcast made some major waves this week, responding to a customer service complaint in record time. Even more notable? The complaint originated on Twitter. The cable giant is actively scanning Twitter and other social media communities for customer service issues--why isn't everyone?
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French President Nicolas Sarkozy has been under fire lately in the French press for, of all things, hiring an advisor to monitor the blogosphere. Mark Story wonders what the French are up in arms about, wouldn't you want to know the president was paying attention?
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Kevin Dugan takes a break from calling out bad pitches to offer some great guidance in just why those in the communications business should be paying attention to this space. Also: Brogan's blogging secrets, Wikis in plain English, and spinning "evil."
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Ever feel like guiding your client through your latest campaign ideas is a bit like bringing up a toddler? Mike Driehorst lists the PR lessons he's learned through being a parent. Also: how important is a rolodex? And Intel joins the online conversation.
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Shift Communications principal Todd Defren joined Media Bullseye's Roundtable this week--and he was NOT discussing the social media release! Instead, we focused on Todd Andrlik's new blog for a good cause, social media careers, and the clash between liveblogging and sports.
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Does an outside agency have less emotionally invested in a companies' communications plan, giving them a fresher perspective? It's an interesting argument for going beyond internal communications teams. Also: Questionable numbers in a PR poll, and the tumultuous relationship between blogging and sports coverage.
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Mainstream media is attempting to build its audience by advertising on blog networks. BL Ochman hopes that the latest efforts will learn from the mistakes of the past. Also: Can you blog your way out of a crisis? Twitter color wars, and the Kindle's success story.
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When reaching out to bloggers, research is key. Susan Getgood argues that not enough agencies are doing their homework before conducting blogger outreach programs. Is the right audience better than a bigger audience? Also: DIY blog improvement, LinkedIn company profiles, and push vs. pull.
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My background in politics and decade spent living in Washington means that I can't help but focus a bit on last night's primaries in today's Jots. But with a social media spin! Also: IABC and the SMR, and the need for more than just blog strategy.
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Bryan Person joined in on our weekly roundtable this week. Up for discussion: an online flap between two smart bloggers over the need for advanced conversations on social media, accusations of "cliquishness" among PR bloggers, and brand usage in viral videos.
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