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Commentary

A Bulls--- Argument

Jeff Jarvis Claims Interviews are Outmoded
Jeff Jarvis takes John Koblin of the New York Observer to task for misrepresenting an epithet uttered during a "fact-checking" phone call. He makes a good case, but it all goes downhill from there as he lurches to the conclusion that interviews themselves are bad. (continue reading)

Profiting from New Media

15 Ways to Make Money as an Online Publisher
In these challenging economic times, new and old media publishers alike seek innovative ways to generate revenue from their content and expertise. Many of the approaches new media can take mirror those that have been used by traditional media outlets in the past, though often with a modern technology twist. (continue reading)

Commentary

Forget Motrin, Take a Deep Breath

Assault Continues on Companies Who Engage Online
The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief. (continue reading)

Q&A

Mining for Information on Diabetes

5 Questions with Amy Tenderich
November is American Diabetes Month, and Media Bullseye is pleased that Amy Tenderich of Diabetes Mine has agreed to be the next participant in our '5 Questions' series. (continue reading)

News Brief

Not Surprisingly, Blog Readers Act On Blog Advice

BuzzLogic and JupiterResearch teamed up to conduct a study of consumer blog readers' behavior and found that blog content and advertising can be very effective sales tools. The research focused on individuals who read blogs more than once per month. (continue reading)

"I'm Sorry" Doesn't Have to be the Hardest Word--in the Blogosphere

Is 'sorry' the hardest word? Mark Story, relaying a recent online exchange he had, explains that it doesn't have to be. (continue reading)

5 Questions with Crazy Aunt Purl

For the next installment in our "5 Questions with a Blogger" series, we are so pleased that Laurie Perry, aka "Crazy Aunt Purl" agreed to be our subject. Delightfully funny and engaging, Perry's blog perfectly demonstrates how--and why--a deeply personal blog can connect strangers become an important part of our daily lives. (continue reading)

Double Trouble - Valeria Maltoni and Doug Haslam Join the Roundtable

Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country's current political and economic crises. (continue reading)

#RNC08 #DNC08 - Does it Really Matter?

Mark Story still needs to be convinced that the plethora of social media tools surrounding this year's political conventions do anything except provide red meat for the people who really care anyway. Is social media "game changing" for the presidential election? (continue reading)

Does Money Matter?

Well, I continue my trend of using questions as headlines for my Media Bullseye posts, but this question is actually relevant and important! Should we not complain so much about Twitter's frequent outages considering we don't pay for the service? (continue reading)

Student Run PR Firm = Hands On Experience

In contrast to the minor scandal of a student-PR program launching a fake blog earlier this year, we offer a more positive take on students getting hands-on PR experience. Sarah Wurrey points to Temple University's PRowl Public Relations, a student-run PR firm, as an example of students gaining the experience they need to compete in today's competitive PR job market. (continue reading)

Corporate Blogging: Public vs Private - Debbie Weil on the Roundtable

We were delighted to welcome Debbie Weil, author of the Corporate Blogging Book, to the Roundtable this week. She joins us to discuss corporate blogging issues, creative marketing, and the latest addition to the BlogHer community. (continue reading)

No, Congress Is Not Trying to Ban Twitter -- Geoff Livingston on the Roundtable

Jen Zingsheim and I were pleased to welcome Geoff Livingston to the Media Bullseye Roundtable this week, where we cover issues ranging from a potential Congressional threat to Twitter (no, not really), to managing your personal brand while boosting your company's profile. (continue reading)

Can FriendFeed Really Step In for Twitter?

FriendFeed is the most-mentioned potential replacement for Twitter, which continues to be plagued with technical issues. I spent some time today trying to figure out how that might work. I am unconvinced. (continue reading)

Defining Blog Success (and Other PR Blog Jots)

Last week, the Wall Street Journal covered a new study from Forrester Research that showed business blogs as unimaginative and unsuccessful. Toby Bloomberg takes their criteria and wonders if it really applies--for example, does a blog need comments to be successful? Also: Does Plurk's smaller scale make it the better micro-blogging tool? And no, you cannot require someone to put your on their blogroll. (continue reading)

Facebook Census (and Other PR Blog Jots)

It's so easy to forget just how much information we are putting online about ourselves. Jeremiah Owyang rightly points out that Facebook knows more about its users than the government does. Also: Social media real estate, and reasons to reach out to your customers. (continue reading)

White Hat SEO vs. Black Hat SEO

Most believe there are two ways to do better in search engine results: White Hat - being "honest"...and not doing Black Hat - making changes to your site, or getting links that have nothing to do with the user experience, and are done solely to score higher in the engines. John Wall says it's more than just "spy vs. spy." (continue reading)

Life Isn't Fair (Use) - Todd Van Hoosear Joins the Roundtable

Welcome to Media Bullseye's weekly Radio Rountable. Joining me as always on this week's episode is CustomScoop VP Jennifer Zingsheim, and our special guest is Todd Van Hoosear. Todd is the social media practice manager at Topaz Partners in Boston, and also heads up the Social Media Club Boston. In this episode, we break down the Associated Press' kerfuffle with the blogosphere, and discuss the impact of Twitter on journalism and PR. (continue reading)

Content Wars: AP vs Bloggers Symbolizes Larger Struggle

This week the Associated Press made a huge splash in the blogosphere by filing seven takedown notices against the Digg-like social news community the Drudge Retort. According to an article in Monday's New York Times, the AP will "define clear standards as to how much of its articles and broadcasts bloggers and Web sites can excerpt without infringing on The A.P.'s copyright." Christopher Lynn explores the conflict's historical roots, and the reaction of the blogosphere thus far. (continue reading)

Technorati Media Launches

Technorati launched a new blog ad network today, as has been anticipated for quite sometime. Called Technorati Media, the site allows blogs to monetize their place on the web by featuring ads from member companies. (continue reading)

Technosailor vs FriendFeed: Aaron Brazell Joins the Roundtable

Welcome to Media Bullseye's weekly Radio Roundtable. Joining us on the podcast this week was Aaron Brazell, better known to most as Technosailor. In a lively conversation, we cover everything from web 2.0 on the campaign trail (where Aaron reminds me that astroturfing was around long before the Internet, something this poli-sci major really ought to have remembered) to whether FriendFeed could feasibly replace the SMR (here, Aaron reveals his true feelings about the service in a spirited yet diplomatic mini-rant). (continue reading)

In and Out (and Other PR Blog Jots)

n a post, oddly enough, sparked by a discussion on last week's Media Bullseye roundtable podcast, Jay Moonah discusses what's in, and what's out in social networking and Web 2.0. Also in today's Jots: 5 questions about social media, and what's the value of your network? (continue reading)

Meet the Blogger: Dave Fleet

Meet Dave Fleet, the latest subject in Media Bullseye's "Meet the Blogger" series. Dave is a communications professional in Toronto, with a passion for social media. Dave discusses his work and social media endeavors with regular Media Bullseye contributor Nathan Burke, including the challenges of engaging in social media while holding a public sector job. (continue reading)

The Cohen Incident (and Other PR Blog Jots)

After a few days Jots-free, today's edition is a slightly plumped up version of the Jots, with thoughts on everything from Andrew Cohen to the infamous "Sex and the City" movie, with some advice on blogging and reputation management in between. (continue reading)

Social Media Ethics -- Kami Huyse Joins the Roundtable

Welcome to another edition of Media Bullseye's weekly Radio Roundtable. Joining me as always this week is Jennifer Zingsheim, a vice president here at CustomScoop. Our special guest this week is Kami Huyse. (continue reading)

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