Media Bullseye

I'm delighted to welcome John Cass back to the program this week, as he joined Jen Zingsheim and myself for our weekly Radio Roundtable discussion. This week, I wanted to talk to John about his series of posts discussing the "unniversary" of the Cluetrain Manifesto, as well as some other interesting issues that have copped up in the social media world this week.

In today's Blog Jots, Mitch Joel has thoughts on the idea of citizen journalism, noting that citizen journalists have achieved a level of credibility whether people like it or not. Also in this round, more answers to John Cass' Cluetrain questions, and more proof that customer service is important to PR and marketing.

Wikipedia, the collaborative online reference source that allows users to create or modify information pages about a multitude of subjects, will soon be printed as a book set for publication in Germany.

This week we were delighted to welcome PR pro and SNCR fellow David Parmet to the Media Bullseye Weekly Radio roundtable. We had a host of interesting topics to cover this week, and it was terrific to have someone with David's experience throw in his two-cents. Listen in on our thoughts on the China Olympics and PR, a "virtual book tour," and April Fools Day on the Internet.

More and more large corporations are joining in the "green" movement, launching eco-friendly sustainability programs and other environmental initiatives. Kristina Skierka discusses what this means for public relations teams, and how PR can help guide a client when it decides to promote environmental responsibility. Also: Groundswell and how not to lose good quotes in an interview.

As Cisco made news with its blogging policy for employees recently, Gerald Baron points out that the litigious nature of American culture may lead to employers keeping blogging workers on a tighter leash. Also: A a virtual book tour, and tips for young PR professionals.

John Cass, author of Strategies and Tools for Corporate Blogging joined Jen Zingsheim of CustomScoop as my guests on this week's Media Bullseye Radio Roundtable. (Click here to listen to the 21 minute discussion.)Can a Sandwich be Slandered? That's the...

Let's face it, the reason that many people found themselves interested in a career in public relations is precisely because they didn't care for math. Yet Katie Paine's new book, "Measuring Public Relationships," will turn any natural resistance you might have to measuring things on its head.

Marketing podcaster Albert Maruggi reviews Paul Gillin's 2007 book, "The New Influencers." He recommends the book to both social media beginner's and the more experienced, noting that while Gillin doesn't offer a step-by-step guide to becoming an influencer, he does urge some critical thinking.

Lauren Vargas reviews Seth Godin's latest tome on marketing, "Meatball Sundae." Are you prepared to make something edible out of your marketing plans, or are you going to end up with a bad case of marketing indigestion?