Media Bullseye

We do not cover the mainstream news media a great deal in the Jots, but I thought Gerald Baron's analysis of a recent NBC News report was an excellent case study for what he deems is "wrong" with television news. Also: social giving, and using the right words to attract customers.

I was pleased to welcome Darryl Ohrt to the Roundtable this week. Darryl is a founder at design and branding firm Plaid and the author of one of my favorite blogs, Brand Flakes for Breakfast. He joins me and Jennifer Zingsheim to discuss his company's quirky summertime marketing, Earth Day, and online ethics, among other things.

As the New Communications Forum continues out in California, Geoff Livingston gives us a peek into one of the sessions. Shel Holtz presents on the importance of understanding employees as a big part of a company's brand. Also: how far is too far when dealing with online ethics; and is this the worst pitch ever?

Blogger, social media guru and all-around nice guy Chris Brogan joined the program this morning, in part to discuss the upcoming Podcamp Boston 3 but also to share some thoughts on some of the other stories coming out of the social media space this week. He joins CustomScoop CEO Chip Griffin and VP Jennifer Zingsheim on the show this week.

The guys from the Shill Podcast joined me on the Media Bullseye Radio Roundtable this week to discuss some of the big stories in the social media scene. We had a terrific discussion on everything from Comcast surging onto the social media scene, representing unsavory clients, and how to protect your personal brand during online attacks.

Sarah Wurrey has never fully understood SEO, so she is always eager to highglight a post that attempts to make some sense of it for her. Also today: Scott Monty makes the Journal, the effectiveness of YouTube as a comms too, and those spicy Virgin Mobile ads.

It's a girls-only week on the Radio Roundtable this week, and luckily we were able to convince two of the Web's smartest ladies, Laura Fitton and Anna Farmery, to join me on the show to discuss SXSW, Spitzer and Bebo. Listen here!

It seems as though a disconnect has begun to form. Is the Internet "anonymous" or not? Conventional wisdom dictates that nothing we do online is truly anonymous, that everything leaves a trail. But the computer screen does offer some protection for online bullies and trolls. Should they be required to reveal themselves?

For anyone who has ever doodled out a new business strategy on the back of a bar napkin--or could relate to Jerry Seinfeld when his hotel maid tossed his brilliant napkin brainstorm, check out today's Jots for the power of the visual. Also: Spitzer spin and a reminder that fancy new tools aren't everything.

We were all appalled by the now-infamous "Puppy Toss" video, but is that an excuse for cybervigalantism? Dan York examines the video and its implications for the potentially innocent Marine being blamed.