Recently in Ethics Category
Jeff Jarvis takes John Koblin of the New York Observer to task for misrepresenting an epithet uttered during a "fact-checking" phone call. He makes a good case, but it all goes downhill from there as he lurches to the conclusion that interviews themselves are bad.
(continue reading)
Recommended Reading
The Google-Obama Connection
Owen Thomas, editor of the Silicon Valley gossip blog Valleywag, has penned a reasoned argument as to how Google is winning political influence in the wake of this month's presidential election. In the column he wrote, he takes a sharp-tongued look at how CEO Eric Schmidt appears to be trying to win and use influence in the new Washington.
(continue reading)
What happens if you believe in the power of social media but the rest of your company does not? Do you take matters into your own hands and start interacting with customers online? Or do you respect the wishes of your bosses and keep your head down by doing the job you were hired to do?
(continue reading)
Features
The Dark Side of Online Reputation
Scary things linger long after Halloween passes. Mary Story looks at the dark side of online reputation, and asks how an increasingly interconnected world will approach cultural differences that arise.
(continue reading)
Commentary
The Responsibility to get Messaging Right
When trying to simplify complex issues for audiences, it's important for communicators to maintain the integrity of the issue, and not oversimplify things to the point of inaccuracy. Disney has done just that in an upcoming episode of 'Hannah Montanta.'
(continue reading)
Most believe there are two ways to do better in search engine results: White Hat - being "honest"...and not doing Black Hat - making changes to your site, or getting links that have nothing to do with the user experience, and are done solely to score higher in the engines. John Wall says it's more than just "spy vs. spy."
(continue reading)
Welcome to Media Bullseye's weekly Radio Roundtable discussion. Our special guest this week joining me and CustomScoop VP Jennifer Zingsheim is Bill Sledzik. Bill is a professor of public relations at Kent State university, and a blogger at the popular PR blog Tough Sledding. We inevitably cover the Andrew Cohen ruckus, revisit the ethical concerns regarding Hunter College's recent flog dustup, and wonder whether social media isn't turning us all into annoying whiners.
(continue reading)
Welcome to another edition of Media Bullseye's weekly Radio Roundtable. Joining me as always this week is Jennifer Zingsheim, a vice president here at CustomScoop. Our special guest this week is Kami Huyse.
(continue reading)
I'm pleased to welcome Jason Falls to the program this week. Jason, Jennifer Zingsheim and I cover number of great topics, but I was especially interested in Jason's reaction to the Gina Trapani PR Spam Wiki incident that caught fire earlier this week. Also: Women in PR and social media; and Twitter featured in Business Week.
(continue reading)
Spam stories interest me because I don't get as up in arms about spam in general the way so many do. Is spam annoying, intrusive, and sometimes downright offensive? Absolutely. Is there much we will ever be able to do to put a stop to it? Probably not. So can't we just try to get along while we work on it?
(continue reading)
We do not cover the mainstream news media a great deal in the Jots, but I thought Gerald Baron's analysis of a recent NBC News report was an excellent case study for what he deems is "wrong" with television news. Also: social giving, and using the right words to attract customers.
(continue reading)
I was pleased to welcome Darryl Ohrt to the Roundtable this week. Darryl is a founder at design and branding firm Plaid and the author of one of my favorite blogs, Brand Flakes for Breakfast. He joins me and Jennifer Zingsheim to discuss his company's quirky summertime marketing, Earth Day, and online ethics, among other things.
(continue reading)
As the New Communications Forum continues out in California, Geoff Livingston gives us a peek into one of the sessions. Shel Holtz presents on the importance of understanding employees as a big part of a company's brand. Also: how far is too far when dealing with online ethics; and is this the worst pitch ever?
(continue reading)
Blogger, social media guru and all-around nice guy Chris Brogan joined the program this morning, in part to discuss the upcoming Podcamp Boston 3 but also to share some thoughts on some of the other stories coming out of the social media space this week. He joins CustomScoop CEO Chip Griffin and VP Jennifer Zingsheim on the show this week.
(continue reading)
The guys from the Shill Podcast joined me on the Media Bullseye Radio Roundtable this week to discuss some of the big stories in the social media scene. We had a terrific discussion on everything from Comcast surging onto the social media scene, representing unsavory clients, and how to protect your personal brand during online attacks.
(continue reading)
Sarah Wurrey has never fully understood SEO, so she is always eager to highglight a post that attempts to make some sense of it for her. Also today: Scott Monty makes the Journal, the effectiveness of YouTube as a comms too, and those spicy Virgin Mobile ads.
(continue reading)
It's a girls-only week on the Radio Roundtable this week, and luckily we were able to convince two of the Web's smartest ladies, Laura Fitton and Anna Farmery, to join me on the show to discuss SXSW, Spitzer and Bebo. Listen here!
(continue reading)
It seems as though a disconnect has begun to form. Is the Internet "anonymous" or not? Conventional wisdom dictates that nothing we do online is truly anonymous, that everything leaves a trail. But the computer screen does offer some protection for online bullies and trolls. Should they be required to reveal themselves?
(continue reading)
For anyone who has ever doodled out a new business strategy on the back of a bar napkin--or could relate to Jerry Seinfeld when his hotel maid tossed his brilliant napkin brainstorm, check out today's Jots for the power of the visual. Also: Spitzer spin and a reminder that fancy new tools aren't everything.
(continue reading)
We were all appalled by the now-infamous "Puppy Toss" video, but is that an excuse for cybervigalantism? Dan York examines the video and its implications for the potentially innocent Marine being blamed.
(continue reading)
We welcome another new addition to the Pod Jots lineup this week, as Sarah Wurrey dives into the Diva Marketing Talks podcast from Toby Bloomberg. Also featured are our usual rundown of the best of the PR and marketing podosphere for the week.
(continue reading)
Virginia's Supreme Court has rejected claims that tactics commonly used in email spamming are protected by the Constitution's First Amendment. This comes as particularly bad news for a North Carolina resident who has been convicted of felony spamming in Virginia.
(continue reading)
The Pakistani government recently placed a ban on the popular video sharing site YouTube after Pakistani Muslims complained of an offensive video. An agreement was reached this week, and the block has been lifted.
(continue reading)
In today's Jots: debate continues regarding whether bloggers ought to be held to the same journalistic standards as mainstream reporters. Also: advice on ROI measurment, news from PodCamp Toronto, and controlling the conversation.
(continue reading)
A recently launched website devoted to salacious gossip on college campuses had students, administrators, and parents wondering how far the boundaries of free speech can be stretched.
(continue reading)
