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Hulu Closes in on YouTube
Amateur content can be cool and fun, but professional content is still very profitable. That's the conclusion Scott Karp of Publishing 2.0 draws from estimates that Hulu and YouTube will have similar revenues next year.
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The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.
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Sling Media, the company that produces the Slingbox device that allows consumers to watch their home TV's at work or on the road, will launch an online video portal before Thanksgiving. The web site will include content from several major TV networks and several movie studios.
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In the age of DVR, Hulu, YouTube, iTunes, and other sites that make it possible to watch our favorite programs without commercial interruption, I'm surprised many ads resonate at all, but some have been making a splash of late--online. Outside of the Super Bowl (and sometimes even not then) commercials are generally nothing to write home about. They do, however, make a decent jumping off point for creative online content producers.
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Many thanks for Scott Monty for this post--let's all say it together: you can't just invent a viral video. You can try your hardest to create something that's valuable, interesting, and that you hope will catch fire on YouTube, but nothing is guaranteed. Also: PR vs marketing, the power of female bloggers, and the importance of monitoring strategy.
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We've all seen movie trailers, and most of us have seen promotional TV spots for books, particularly from high-profile authors (John Grisham comes to mind, as does James Patterson). But a new marketing technique in the literary world takes the ideas and combines them, in hopes of reaching audiences traditional spots might not.
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A court ordered YouTube to release users' names and IP addresses to Viacom as a part of the $1 billion lawsuit against both the video sharing site and parent company Google.
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I wrote about it last week and have blogged about it as well, but now that the hype has faded and the dust has settled regarding last week's Twebinar conducted by Radian6, Cross Tech Media and Chris Brogan, I have some additional thoughts to add. With distance comes perspective, so I am adding two more cents to my commentary, making my total four cents.
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CBS announced this week that it had partnered with Yahoo! to allow the network's web video content to be featured on Yahoo's sites.
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HBO and Apple announced this week that for the first time, programming from the cable channel will be available for sale and download via Apple's iTunes store. The programs available include "The Sopranos," "Sex and the City," "Deadwood," "Rome," "Flight of the Conchords," and "The Wire."
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The sub headline in Frank Washkush's PR Week's Media Survey 2008 is pretty darned appropriate: "A State of Transition." He described how "old media" is attempting to adapt to "new media" and where the two meet - and sometimes clash. Old school vs. new school. NYTimes.com vs. "The Gray Lady." NPR vs. podcasts. Yep. The transition is already here.
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Spike Lee has signed on to "direct" a film project consisting of footage taken from users cell phones. Lee is calling the project the "democratization of film". In reality, the Nokia-produced film is an attempt at using user-generated content to create a long-form advertisement while fostering a community based on brand loyalty.
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Spike Lee and Nokia announced today they would collaborating on a film project using cell phone camera coverage compiled from average users. The film will be produced by Nokia, and will consist of three parts, with an "assignment" released online and users given 4 weeks to gather their footage.
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TV is going digital, and a major topic of discussion at AdTech San Francisco revolved around whether "programming is dead." Sean Howard writes about his experiences at AdTech, and how TV advertisers are going to have to work to stay relevant as viewers' commercial tolerance drops.
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Is there no such thing as a "bad" viral? As long as people are talking about your video and your brand, should you not concern yourself if the talk is somewhat negative? Nike doesn't think so, following its new Kobe Bryant YouTube offering. Also: Panic in the Twitterverse, and social Earth Day.
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Blogger, social media guru and all-around nice guy Chris Brogan joined the program this morning, in part to discuss the upcoming Podcamp Boston 3 but also to share some thoughts on some of the other stories coming out of the social media space this week. He joins CustomScoop CEO Chip Griffin and VP Jennifer Zingsheim on the show this week.
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Actor and rap music artist Will Smith has partnered with his entertainment company Overbrook Productions to launch an online music video site, with some videos in high definition. Started with $2 million in venture capital, the site features thousands of music videos from popular artists from BMG, Sony, Universal and others.
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At New York's Blogger Social this weekend, online video platform ooVoo presented the Frozen Pea Fund with a large donation. crayon's Scott Monty discusses how social media played a key role in raising donations for a worthy cause.
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Popular photo-sharing and social networking site Flickr, a Yahoo! company, launched a new service this week. Users can now upload up to 90 seconds of video taken from any recording device to their accounts, along with their favorite photos.
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While yesterday's Jots asked the question "what is social media?", today's just might have an answer. PR blogger Brian Solis extensively explains how to best engage in social media, and why no one (and everyone) is an expert. Also: using video, controlling (or not) your personal brand, and 6 tips for using del.icio.us.
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What do you think makes a video spreadable? Video guru Steve Garfield explains how excerpting 15 minutes from a 90-minute video and sharing it prompted far more views than posting the original. He breaks down the keys to three elements: Content, ease of access, and sharing.
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French President Nicolas Sarkozy has been under fire lately in the French press for, of all things, hiring an advisor to monitor the blogosphere. Mark Story wonders what the French are up in arms about, wouldn't you want to know the president was paying attention?
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Kevin Dugan takes a break from calling out bad pitches to offer some great guidance in just why those in the communications business should be paying attention to this space. Also: Brogan's blogging secrets, Wikis in plain English, and spinning "evil."
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Shift Communications principal Todd Defren joined Media Bullseye's Roundtable this week--and he was NOT discussing the social media release! Instead, we focused on Todd Andrlik's new blog for a good cause, social media careers, and the clash between liveblogging and sports.
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Popular video sharing site Magnify.net has announced it will be adding social networking elements to its service.
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