Media Bullseye

The sub headline in Frank Washkush's PR Week's Media Survey 2008 is pretty darned appropriate: "A State of Transition." He described how "old media" is attempting to adapt to "new media" and where the two meet - and sometimes clash. Old school vs. new school. NYTimes.com vs. "The Gray Lady." NPR vs. podcasts. Yep. The transition is already here.

Spike Lee has signed on to "direct" a film project consisting of footage taken from users cell phones. Lee is calling the project the "democratization of film". In reality, the Nokia-produced film is an attempt at using user-generated content to create a long-form advertisement while fostering a community based on brand loyalty.

Spike Lee and Nokia announced today they would collaborating on a film project using cell phone camera coverage compiled from average users. The film will be produced by Nokia, and will consist of three parts, with an "assignment" released online and users given 4 weeks to gather their footage.

TV is going digital, and a major topic of discussion at AdTech San Francisco revolved around whether "programming is dead." Sean Howard writes about his experiences at AdTech, and how TV advertisers are going to have to work to stay relevant as viewers' commercial tolerance drops.

Is there no such thing as a "bad" viral? As long as people are talking about your video and your brand, should you not concern yourself if the talk is somewhat negative? Nike doesn't think so, following its new Kobe Bryant YouTube offering. Also: Panic in the Twitterverse, and social Earth Day.

Blogger, social media guru and all-around nice guy Chris Brogan joined the program this morning, in part to discuss the upcoming Podcamp Boston 3 but also to share some thoughts on some of the other stories coming out of the social media space this week. He joins CustomScoop CEO Chip Griffin and VP Jennifer Zingsheim on the show this week.

Actor and rap music artist Will Smith has partnered with his entertainment company Overbrook Productions to launch an online music video site, with some videos in high definition. Started with $2 million in venture capital, the site features thousands of music videos from popular artists from BMG, Sony, Universal and others.

At New York's Blogger Social this weekend, online video platform ooVoo presented the Frozen Pea Fund with a large donation. crayon's Scott Monty discusses how social media played a key role in raising donations for a worthy cause.

Popular photo-sharing and social networking site Flickr, a Yahoo! company, launched a new service this week. Users can now upload up to 90 seconds of video taken from any recording device to their accounts, along with their favorite photos.

While yesterday's Jots asked the question "what is social media?", today's just might have an answer. PR blogger Brian Solis extensively explains how to best engage in social media, and why no one (and everyone) is an expert. Also: using video, controlling (or not) your personal brand, and 6 tips for using del.icio.us.