Recently in Reputation Management Category
The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.
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Features
The Dark Side of Online Reputation
Scary things linger long after Halloween passes. Mary Story looks at the dark side of online reputation, and asks how an increasingly interconnected world will approach cultural differences that arise.
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Analysis
Trust Management
Wayne Kurtzman examines the evolution of 'trust' as it migrates from an in-person to online phenomena. Are 'digital natives' more adept at establishing online trust? How does this relate to businesses looking to adapt to new technologies and new cultures, and which presents the greater challenge?
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Is 'sorry' the hardest word? Mark Story, relaying a recent online exchange he had, explains that it doesn't have to be.
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Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country's current political and economic crises.
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Christine Perkett and Fred Han offer up one of the better responses I've seen to Jason Calcanis' now infamous "fire your PR firm" post (including the point that he never actually said to fire your PR firm). Also: AMC making the right move; tips for searching within Google Reader and Delicious feeds.
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Jen Zingsheim and I were pleased to welcome Geoff Livingston to the Media Bullseye Roundtable this week, where we cover issues ranging from a potential Congressional threat to Twitter (no, not really), to managing your personal brand while boosting your company's profile.
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In a thoughtful, excellent post, Todd Defren lays out the guidelines for hiring a social media "rock star." That is, when you have people on your staff who are well-known within a community, what are the responsibilities of the company, and what are the responsibilities of the "personal brand"? Also: Doug Haslam's response to Todd's post, and social media on the international stage at the G8 and Olympics.
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We talk a lot about reputation management here at Media Bullseye, and have even dedicated a several-part series to the best ways to manage your reputation online. We constantly urge companies and public figures to use services like CustomScoop to keep a close eye on potential PR flare-ups and how they are perceived. But does a brand ever reach a point where it is beyond repair? Will damage control even work when that happens?
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Knowing what to do when you find negative information about your brand online is one of the most important, yet least understood steps in a first-class online reputation management program. In part four of his series on managing your brand's reputation online, Mark Story advises readers on how to weather an online firestorm.
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After a few days Jots-free, today's edition is a slightly plumped up version of the Jots, with thoughts on everything from Andrew Cohen to the infamous "Sex and the City" movie, with some advice on blogging and reputation management in between.
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The traditional newsroom has been getting a lot of bad press lately. Layoffs and other issues have been linked to the expansion of new media and the decrease in the power of print. Jason Falls has some ideas to save the newsroom before it dies off completely. He advises an "if you can't beat 'em, join 'em" approach. Also: PR for PR, social media for a good cause, and the best tools for your brand.
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Many of you may have noticed that Mark Story has been making many excellent contributions to Media Bullseye in recent weeks; he's done such a good job with the written word I figured we should have him join us on the Roundtable as well. He did not disappoint, and Jen Zingsheim and I were delighted to chat with him about reputation management, online security for minors, and the future of customer service for large businesses.
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It seems like it in "online reputation management week," but since I last wrote about this in Media Bullseye last Monday, I have stumbled upon (pun intended) some additional discussions about this topic. Read on for Part 2 of my reputation management series.
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Is bad press is better than no press? The saying goes...but is it really true? Adages like this have been around business for ages. Most people know them, repeat them and offer them as consolation to friends and colleagues as appropriate. Until it happens to them...
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Continue reading No Such Thing as Bad Press?.
Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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Welcome to another edition of CustomScoop's PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. If you're wondering why our title this week is a bit more salacious than usual, it's that our favorite Dunkin Donuts dwellers dedicated a portion of their podcast this week to discussing sex and marketing. Find out what they and everyone else has to say this week, after the jump.
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After all the back and forth this weekend between bloggers, PR pros, and others, Eric Eggertson attempts to answer a pretty valid question that a lot of people likely get wrong: what exactly does a PR professional DO, anyway? Also: Apple and social media, and Google and your reputation.
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Donna Papacosta offers some insight into the question of when advertising on your podcast is right for you. Also: Are you Googling yourself? You should be! And a review of Brightkite, the latest social networking site.
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A huge percentage of the blogs in my feed reader were buzzing about the story of Gina Trapani of Lifehacker choosing to publish a wiki of PR pros who have sent bad pitches to her personal email address. So, today's jots are dedicated to some of the reactions to this latest bloggers vs. flacks kerfuffle.
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One of my areas of passion (and simultaneous astonishment) is the degree to which companies, associations and other organizations that depend upon the general public for their societal license to operate pay so little attention to what is said about them in the online environment. The seeds of discontent - for brands or issues - are sown online - and harvested in the online environment. Ask Proctor and Gamble.
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Finding success in social media often involves a confusing or intangible array of attributes, as well as (sometimes) plenty of luck--but Larissa Fair reminds us of one of the most important ways to get what you need from this space: be yourself. Also: Twitter for Disney enthusiasts and the work-life balance.
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My guests on the Roundtable this week are Jennifer Zingsheim, VP here at CustomScoop, and Aaron Strout. Aaron is the VP of New Media Mzinga, a white label community provider out of the Boston area. He recently appeared at Social Media Breakfast 7 in Boston, discussing social media and the hiring process, and he shares those thoughts here.
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There are two camps on Twitter: those who follow back everyone that follows them, and those who are a bit more choosy. Mitch Joel (and myself, for what it's worth) falls into the second camp. Which one are you? Also: personal branding issues on social networks, and getting blog placements (or not).
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Today's Jots feature some good advice for young people coming out of college into the work force. Building a personal brand is not just about selling yourself and getting a job, it's about building personal relationships and then using your network to find the right place for you. Also: More Earth Day news, and the nuances of internal and external communications.
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