Recently in Social Media Category
In this week's Roundtable, Albert Maruggi, Chip Griffin, and Jen Zingsheim discuss the varying approaches different companies (and employees) take to responding to social media. "Bob," Motrin, and Toyota's "Saved by Zero" ad campaign are covered.
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Profiting from New Media
15 Ways to Make Money as an Online Publisher
In these challenging economic times, new and old media publishers alike seek innovative ways to generate revenue from their content and expertise. Many of the approaches new media can take mirror those that have been used by traditional media outlets in the past, though often with a modern technology twist.
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Features
Stop Talking, Start Doing
Kyle Flaherty digs deeper and lets us know the questions we should be asking--and the steps we should be taking--to prove and improve the way in which social media affects business in a down economy.
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Recommended Reading
Study: Young Adults Read News Online
The 18-24 demographic embraces online news, with upwards of 75 percent consuming online news sources. A global study of young people by research firm Synovate, in conjunction with Microsoft, studied online habits and found that a greater percentage tracked current affairs online than use instant messaging.
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The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently posted an online video ad over the weekend suggesting that Moms who carry their kids might get back pain and benefit from the drug for relief.
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Recommended Reading
Twitter to Shun Advertising, Embrace Corporate Accounts
Twitter CEO Evan Williams says that his company can "charge the people who want to use that communication channel commercially."
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November is American Diabetes Month, and Media Bullseye is pleased that Amy Tenderich of Diabetes Mine has agreed to be the next participant in our '5 Questions' series.
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Analysis
Trust Management
Wayne Kurtzman examines the evolution of 'trust' as it migrates from an in-person to online phenomena. Are 'digital natives' more adept at establishing online trust? How does this relate to businesses looking to adapt to new technologies and new cultures, and which presents the greater challenge?
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Okay, so you've set up the social networks, now how do you attract and retain users? If the "build it and they will come" method isn't working for you, Nathan Burke has some great tips on how to build a user base through promotions.
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Valeria Maltoni and Doug Haslam joined the show this week to discuss the Technorati State of the Blogosphere report, Twitter censorship in the classroom, and the PR ramifications of the country's current political and economic crises.
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A clear and present danger exists to the advances brought on in recent years through the development of social media. The coarsening conversation apparent throughout the online media environment threatens to stall or even reverse important recent advances.
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A few blog posts have come about lately on the issue of whether podcasts need to be edited, or if they can go out "raw" or "naked." Doug Haslam examines the topic, making the case to edit your show before sending it out onto the Web.
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This week, Jen discusses an overly introspective group of people who document their entire lives online, and has a few more thoughts on Twitter and relationships.
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Albert Maruggi examines the barriers that have made those in the health care system slow to adopt social media, and looks at the areas where they are tentatively--and successfully--stepping into the waters.
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Mark Story still needs to be convinced that the plethora of social media tools surrounding this year's political conventions do anything except provide red meat for the people who really care anyway. Is social media "game changing" for the presidential election?
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How do you get your employer on the Twitter bandwagon? It's doable, but depending on the situation, it could take a little management-wrangling. Mark Story explains how he was able to convince the powers that be that Twitter is where it's at.
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Corporations have started to realize the value of social media, and are responding to customers quickly and with a very high level of service. Is this level of service scalable, or is scalability the Achilles' heel of social media?
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Changes in political communications have created a new foundation of social media in democracy. It is the foundation upon which the importance of bloggers has been built and the speed with which news, be it based on rumor or truth, can spread through the electorate. Former political operative Albert Maruggi examines the role of social media in today's presidential campaigns.
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One of the many challenges social media companies face is reaching out beyond the computer screen and converting a digital connection to a personal one. The Plaid Nation tour, now in its second year, is an innovative method one company is using to solve the problem. Leslie Poston speaks with Plaid's Darryl Ohrt about the tour.
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Jason Falls recently had an interesting back and forth with measurement guru Katie Paine regarding social media measurement. Is it possible to record social media impressions, as with traditional media? Read on for their analysis.
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Hey, have you heard that there's a new search engine called Cuil? Of course you have, everyone's talking about it! See a couple of reviews of the site and remarks on the incredible publicity it's receiving. Also: Making your blog look pretty on mobile devices is easier than you think.
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Yesterday Cuil, a brand new search engine, launched and boy did bloggers notice. Look at any tech blog and you'll find an opinion of Cuil. Either it's a Google killer or a failure. Regardless of the fact that Cuil is a day old, the comparisons to Google are widespread, and it's hard to write an article without doing the Cuil vs. Google dance. Why? Because Cuil is begging people to make that comparison.
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The illustrious Christopher Penn joins us on the Media Bullseye Roundtable this week to discuss small businesses using social networks to band together online, the decline of print journalism (is there anything left to save?) and the tricky economics of Twitter, which received plenty of mainstream media attention this week at the same time it suffered another major malfunction.
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Last night, Twitter was featured on ABC World News with Charles Gibson. The piece talked about Comcast performing acts of customer service magic by watching the Web for signs of disgruntled customers and then acting as digital detectives to help solve those problems. Are new Twitter users being set up for disappointment?
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Many thanks for Scott Monty for this post--let's all say it together: you can't just invent a viral video. You can try your hardest to create something that's valuable, interesting, and that you hope will catch fire on YouTube, but nothing is guaranteed. Also: PR vs marketing, the power of female bloggers, and the importance of monitoring strategy.
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