November is American Diabetes Month, and Media Bullseye is pleased that Amy Tenderich of Diabetes Mine has agreed to be the next participant in our '5 Questions' series. (continue reading)

Scary things linger long after Halloween passes. Mary Story looks at the dark side of online reputation, and asks how an increasingly interconnected world will approach cultural differences that arise. (continue reading)

Wayne Kurtzman examines the evolution of 'trust' as it migrates from an in-person to online phenomena. Are 'digital natives' more adept at establishing online trust? How does this relate to businesses looking to adapt to new technologies and new cultures, and which presents the greater challenge? (continue reading)

Undercurrent's Julia Roy joins us this week to discuss Yammer, the new collaborative microblogging service; the mega-collider and Internet rumors vs. authority; and the Jerry Seinfeld Microsoft marketing push. (continue reading)

Winning $50,000 at TechCrunch 50 last night, Yammer did what Twitter hasn't been able to: create a simple solution for enterprise with a pre-defined business model. Adele McAlear examines this latest social network, which aims to do away with needless emails and "overflowing inboxes." (continue reading)

"Old school" retailers virtually (no pun intended) exploded onto the online back-to-school scene this year, perhaps by virtue of some newfound youth appeal. By using social networks and nifty online tools, retailers like Kohl's and Sears have been able to tap into the kiddie market. Wayne Kurtzman reviews Kohl's online shopping social network. (continue reading)

Albert Maruggi examines the barriers that have made those in the health care system slow to adopt social media, and looks at the areas where they are tentatively--and successfully--stepping into the waters. (continue reading)

How do you get your employer on the Twitter bandwagon? It's doable, but depending on the situation, it could take a little management-wrangling. Mark Story explains how he was able to convince the powers that be that Twitter is where it's at. (continue reading)

Does "manners training" for Olympic athletes cause them to be less than authentic, and can it be compared to the standard "media training" that PR pros conduct? And, when an entire generation believes that everything it reads online is questionable, how should communicators approach them? (continue reading)

Hasbro, the company responsible for Scrabble, clearly the inspiration for Scrabulous, decided to launch its own Facebook game, and filed suit against the makers of Scrabulous. The result? No more of Facebook's top game. I'm with Hasbro. (continue reading)

The illustrious Christopher Penn joins us on the Media Bullseye Roundtable this week to discuss small businesses using social networks to band together online, the decline of print journalism (is there anything left to save?) and the tricky economics of Twitter, which received plenty of mainstream media attention this week at the same time it suffered another major malfunction. (continue reading)

Jen Zingsheim and I were pleased to welcome Geoff Livingston to the Media Bullseye Roundtable this week, where we cover issues ranging from a potential Congressional threat to Twitter (no, not really), to managing your personal brand while boosting your company's profile. (continue reading)

Suddenly faced with an onslaught of new communication tools, companies small and large are left wondering how best to manage the changing communication habits of their employees, while still protecting corporate interests. How should companies best deal with social media in the workplace? (continue reading)

It's so easy to forget just how much information we are putting online about ourselves. Jeremiah Owyang rightly points out that Facebook knows more about its users than the government does. Also: Social media real estate, and reasons to reach out to your customers. (continue reading)

Last week, MySpace announced Data Availability, their contribution to the data portability movement. Back in May, MySpace made the announcement that they were making user data available to Yahoo, ebay and Twitter. Now they've opened up to developers. Nathan Burke gives you the rundown on what it all means to Data Portability. (continue reading)

I sat across from a real social media newbie at Blog Potomac on Friday, and was delighted by his enthusiasm for the event. He was full of questions, excited by the content, and constantly peppered me with whispered questions about the speakers' presentations. He took feverish notes and seemed genuinely interested in and intrigued by every last discussion. This type of enthusiasm, from someone not as up to their ears in social media as someone like, say, me, rejuvenated my own enthusiasm. (continue reading)

Welcome to Media Bullseye's weekly Radio Roundtable. Joining us on the podcast this week was Aaron Brazell, better known to most as Technosailor. In a lively conversation, we cover everything from web 2.0 on the campaign trail (where Aaron reminds me that astroturfing was around long before the Internet, something this poli-sci major really ought to have remembered) to whether FriendFeed could feasibly replace the SMR (here, Aaron reveals his true feelings about the service in a spirited yet diplomatic mini-rant). (continue reading)

On Friday the 13th this week (cue scary music), I will be attending the sold-out Blog Potomac, a DC-area unconference, and I could not be more thrilled. Thrilled to reconnect with some and meet others for the first time, thrilled to hear such a dynamite lineup of speakers, and thrilled to (hopefully) learn as much as I can in one whirlwind day. (continue reading)

n a post, oddly enough, sparked by a discussion on last week's Media Bullseye roundtable podcast, Jay Moonah discusses what's in, and what's out in social networking and Web 2.0. Also in today's Jots: 5 questions about social media, and what's the value of your network? (continue reading)

Meet Dave Fleet, the latest subject in Media Bullseye's "Meet the Blogger" series. Dave is a communications professional in Toronto, with a passion for social media. Dave discusses his work and social media endeavors with regular Media Bullseye contributor Nathan Burke, including the challenges of engaging in social media while holding a public sector job. (continue reading)

Welcome to Media Bullseye's weekly Radio Roundtable discussion. Our special guest this week joining me and CustomScoop VP Jennifer Zingsheim is Bill Sledzik. Bill is a professor of public relations at Kent State university, and a blogger at the popular PR blog Tough Sledding. We inevitably cover the Andrew Cohen ruckus, revisit the ethical concerns regarding Hunter College's recent flog dustup, and wonder whether social media isn't turning us all into annoying whiners. (continue reading)

Many of you may have noticed that Mark Story has been making many excellent contributions to Media Bullseye in recent weeks; he's done such a good job with the written word I figured we should have him join us on the Roundtable as well. He did not disappoint, and Jen Zingsheim and I were delighted to chat with him about reputation management, online security for minors, and the future of customer service for large businesses. (continue reading)

I am concerned for Twitter. I may have a case of early adopter hysteria, but what if Business Week is right? What if Twitter goes mainstream and becomes as big as Facebook? Will banner ads and spammy 140 character pitches, and crazy new features be far behind? Let's hope not... (continue reading)

I'm pleased to welcome Jason Falls to the program this week. Jason, Jennifer Zingsheim and I cover number of great topics, but I was especially interested in Jason's reaction to the Gina Trapani PR Spam Wiki incident that caught fire earlier this week. Also: Women in PR and social media; and Twitter featured in Business Week. (continue reading)

Donna Papacosta offers some insight into the question of when advertising on your podcast is right for you. Also: Are you Googling yourself? You should be! And a review of Brightkite, the latest social networking site. (continue reading)