Recently in TV Category
Sling Media, the company that produces the Slingbox device that allows consumers to watch their home TV's at work or on the road, will launch an online video portal before Thanksgiving. The web site will include content from several major TV networks and several movie studios.
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It will be interesting to see the results after Twitter hits the ABC Evening News this week, in a story detailing how frustrated consumers are turning to Twitter to find customer service. Will we see an influx of consumers flocking to Twitter with service complaints?
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We do not cover the mainstream news media a great deal in the Jots, but I thought Gerald Baron's analysis of a recent NBC News report was an excellent case study for what he deems is "wrong" with television news. Also: social giving, and using the right words to attract customers.
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TV is going digital, and a major topic of discussion at AdTech San Francisco revolved around whether "programming is dead." Sean Howard writes about his experiences at AdTech, and how TV advertisers are going to have to work to stay relevant as viewers' commercial tolerance drops.
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Reading about the forthcoming book version of Wikipedia got me to wondering: does everything we do online eventually come full circle into the mainstream media? It seems that more and more, successful online ventures eventually winds up as a part of the mainstream; whether as a book or a new job or other endeavors.
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While yesterday's Jots asked the question "what is social media?", today's just might have an answer. PR blogger Brian Solis extensively explains how to best engage in social media, and why no one (and everyone) is an expert. Also: using video, controlling (or not) your personal brand, and 6 tips for using del.icio.us.
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What do you think makes a video spreadable? Video guru Steve Garfield explains how excerpting 15 minutes from a 90-minute video and sharing it prompted far more views than posting the original. He breaks down the keys to three elements: Content, ease of access, and sharing.
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If you think the media is slow to understand the dramatic changes taking place in their own industry, you may not be surprised to know that Congress is even more in the dark. Recent reports suggest that some politicians would seek to handcuff the American media at a crucial juncture in the industry's history.
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The right tool can change a presentation and finding what works for you becomes essential, especially to those in communications. Ike Pigott sings the praises of the white board, and its latest starring TV role.
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Popular video sharing site Magnify.net has announced it will be adding social networking elements to its service.
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According to Ike Pigott, the days of the "big three" for communicators (TV, radio, print) are long gone. This total convergence means it's time to change the strategy for everything from PR to media training.
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Bryan Person joined in on our weekly roundtable this week. Up for discussion: an online flap between two smart bloggers over the need for advanced conversations on social media, accusations of "cliquishness" among PR bloggers, and brand usage in viral videos.
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Remember Pop-Up Video? just try to tell me that you wouldn't participate if a similar feature were available through twitter, in which your friends comments automatically popped up on the program you were currently watching together. Also: YouIntern.com and defining PR.
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This week, however, Powderhouse Productions announced the launch of Shoetube.tv, a new online video channel and social community for women with a passion for shoes.
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Could the idea of speed dating (forcing several mini-dates into a short time span to increase your chances of meeting "the one") be applied to social media marketing? Bryan Person suggests gathering social media experts at an event to have "mini-dates" with community members hoping to learn more. Also: Bringing an idea to life, and SuperBowl commercials.
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Renowned journalist, pundit, and college professor Steve Roberts shares his views on the changing nature of journalism and new media. He offers thoughts on citizen journalists, the obliteration of the news cycle, the evolving business model of print media, and more.
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In crisis communications, perhaps a step that many may forget is actually defining your crisis (if one really exists). Once you've established that your reputation is at risk, what steps do you take to contain the situation? Also: Riding a viral's coattails, and personal brand marketing.
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The Writers' Guild of America has run an excellent PR campaign for their side of the writers' strike dispute. But will a clever social media presence be enough to keep disgruntled fans on their sides as TV favorites disappear from the airwaves?
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Bill Gates announced at the Consumer Electronics Show in Las Vegas this week that Microsoft has struck deals with several major entertainment companies (Disney, NBC and CBS among them) to provide content on Microsoft's Xbox system.
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In a close and controversial 3-2 decision, the Federal Communications Commission (FCC) has voted to relax media ownership rules, making it permissible for newspapers to own television or radio stations within the same media market.
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Social networking site to provide free access to its users for major video providers.
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