Technology has reached a point where I am no longer looking for the news. The news finds me. (continue reading)

What happens if you believe in the power of social media but the rest of your company does not? Do you take matters into your own hands and start interacting with customers online? Or do you respect the wishes of your bosses and keep your head down by doing the job you were hired to do? (continue reading)

Winning $50,000 at TechCrunch 50 last night, Yammer did what Twitter hasn't been able to: create a simple solution for enterprise with a pre-defined business model. Adele McAlear examines this latest social network, which aims to do away with needless emails and "overflowing inboxes." (continue reading)

How do you get your employer on the Twitter bandwagon? It's doable, but depending on the situation, it could take a little management-wrangling. Mark Story explains how he was able to convince the powers that be that Twitter is where it's at. (continue reading)

Our world today is changing the way we work: Gas prices are driving an increasing number of professionals to telecommute and the economy is driving more and more employers to cut back on internal staff. The result is significant growth in the number of professionals working from home. And while it has its obvious benefits, telecommuting has its unique challenges. Sara Adams has advice for telecommuters interested in growing their careers. (continue reading)

This week Jen Zingsheim and I welcomed Bob Ledrew to the Roundtable. We tackled topics ranging from inappropriate use of tragedy to cash in on an agenda to how the location of the Summer Olympic Games starting today may have affected the public relations surrounding the event. (continue reading)

Monday could mark a dark day in the on-line experience for mainstreamers. For that is the day that Zscaler, mega-preneur Jay Chaudhry's latest foray, launches. The service provides in-the-cloud web filtering of web traffic. That would be the cloud that New York Times' Brad Stone calls, "that all-knowing, pervasive, sometimes unreliable cluster of computers in the digital ether." (continue reading)

In contrast to the minor scandal of a student-PR program launching a fake blog earlier this year, we offer a more positive take on students getting hands-on PR experience. Sarah Wurrey points to Temple University's PRowl Public Relations, a student-run PR firm, as an example of students gaining the experience they need to compete in today's competitive PR job market. (continue reading)

Jen Zingsheim and I were pleased to welcome Geoff Livingston to the Media Bullseye Roundtable this week, where we cover issues ranging from a potential Congressional threat to Twitter (no, not really), to managing your personal brand while boosting your company's profile. (continue reading)

Suddenly faced with an onslaught of new communication tools, companies small and large are left wondering how best to manage the changing communication habits of their employees, while still protecting corporate interests. How should companies best deal with social media in the workplace? (continue reading)

Meet Dave Fleet, the latest subject in Media Bullseye's "Meet the Blogger" series. Dave is a communications professional in Toronto, with a passion for social media. Dave discusses his work and social media endeavors with regular Media Bullseye contributor Nathan Burke, including the challenges of engaging in social media while holding a public sector job. (continue reading)

My guests on the Roundtable this week are Jennifer Zingsheim, VP here at CustomScoop, and Aaron Strout. Aaron is the VP of New Media Mzinga, a white label community provider out of the Boston area. He recently appeared at Social Media Breakfast 7 in Boston, discussing social media and the hiring process, and he shares those thoughts here. (continue reading)

Online shoe retailer Zappos and CEO Tony Hsieh have developed a dedicated following online, particularly on popular microblogging platform Twitter. Soren Jacobsen delves into the company's culture, ideas on transparency, and customer service to discover how they became an online force to be reckoned with. (continue reading)

Online social networking has become an important element in business, and can be of great assistance to job seekers using professional sites like LinkedIn or Facebook. But what about in person networking? Also: Frustration over shiny new toy fixations and why Mommy blogs rule. (continue reading)

The challenge continues in this space to figure out just what social media is, how to use the new tools to make a profit, or whether social media is connecting or disconnecting us. Young professionals, a majority of whom are considered digital natives, are in a position to not only contribute to the conversation, but to use social media to its fullest degree. Most of us are just beginning our careers as social media is being defined. (continue reading)

Which social bookmarking site is best for your blog? Sometimes it might not always be the biggest or most popular, but the one that appeals the most to the audience you wish to target. Also: Is social media making us dumb? Balancing work and Twitter, a cool new Twitter tool and the social media glass ceiling. (continue reading)

Shift Communications principal Todd Defren joined Media Bullseye's Roundtable this week--and he was NOT discussing the social media release! Instead, we focused on Todd Andrlik's new blog for a good cause, social media careers, and the clash between liveblogging and sports. (continue reading)

When you sign on to the latest and greatest 2.0 tool, are you just riding the bandwagon craze? Chris Lynn reminds us that PR ought to be first about building relationships, and less about jumping on the latest bandwagon. Also: Steve Rubel predicts a decline in 2.0 jobs. Will flacks vs media ramp up? And Chinese spin control pre-Olympics 2008. (continue reading)

Does an outside agency have less emotionally invested in a companies' communications plan, giving them a fresher perspective? It's an interesting argument for going beyond internal communications teams. Also: Questionable numbers in a PR poll, and the tumultuous relationship between blogging and sports coverage. (continue reading)

When reaching out to bloggers, research is key. Susan Getgood argues that not enough agencies are doing their homework before conducting blogger outreach programs. Is the right audience better than a bigger audience? Also: DIY blog improvement, LinkedIn company profiles, and push vs. pull. (continue reading)

LinkedIn has launched 160,000 company and charity profiles as part of an effort to drive traffic and increase the professional network's value as research tool. Company data will largely be based on information pulled from existing LinkedIn member profiles, but Business Week is chipping in to help fill in the gaps. (continue reading)

Remember Pop-Up Video? just try to tell me that you wouldn't participate if a similar feature were available through twitter, in which your friends comments automatically popped up on the program you were currently watching together. Also: YouIntern.com and defining PR. (continue reading)

After acquiring Jotspot more than a year ago, Google has finally officially relaunched the project management site as Google Sites. (continue reading)

Kevin Dugan of The Bad Pitch Blog joined me and Jen Zingsheim on the Roundtable on Friday. (continue reading)

I came back from vacation with a broken right hand. For a communicator, this presented a particularly bleak problem: considering I spend the vast majority of my time at work either writing or editing other people's writing, how was I going to continue as my hand healed? (continue reading)